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Side Effects Of Viagra: Viagra is the third most popular drug in Russian pharmacies VEDOMOSTI

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Side Effects Of Viagra: Viagra is the third most popular drug in Russian pharmacies VEDOMOSTI

Viagra – the third most popular drug in Russian pharmacies – Vedomosti

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The history of the invention of Viagra is already described in hundreds of books. In short, it is this: a drug based on sildenafil developed by Pfizer to improve cardiac activity during clinical trials did not lead to a noticeable improvement in the condition of core patients, but the doctors noticed that the test participants did not want to return their remaining tablets. When asked, it turned out that Viagra had made the sex life of patients generic viagra without a doctor prescription much brighter. The company carried out all the necessary procedures, chose a name for the new drug (according to legend, Viagra appeared as a result of the merging of the word vigor (power, energy) and the name of the Niagara Falls), packed sildenafil into beautiful pills of bright blue color and in the spring of 1998 received approval from the Food and Drug Administration (FDA) on the use of an innovative drug in the United States. For the first week from the moment the drug went on sale, 247,666 prescriptions were written for Viagra. Soon, Pfizer received approval from regulators in other countries, and as a result, for the first year, the company sold Viagra for $ 1 billion.

Viagra also appeared viagra without a doctor prescription in Russia in 1998, and the fame of the miracle drug spread very quickly due to its phenomenal success in the West, recalls Nikolai Demidov, director general of Pharmexpert. According to the company, in 2002, Viagra occupied 82% of the market for erectile dysfunction drugs (its sales amounted to 864.4 million rubles), and another 7.7% came from Impaza from Materia Medica. In 2003, Celis from Eli Lilly and Levitra from Bayer appeared cost of viagra on the market. But until now, attempts by competitors to win a share of Viagra have not been crowned with significant success, Demidov said. Other drugs received their market share, but rather due to the involvement of a new audience, which for some reason did not trust the brand number 1 and heard the arguments of new players, he continues. Here you can draw an analogy with noshpa, says Sergey Shulyak, general director of the DSM Group analytical company: she also first entered the market and gained great popularity among consumers and now, despite the presence of many where to buy viagra drugs Drotaverine (active nosha), noshpa takes the lion’s share of the market. “The consumer binds his associations on the use of the drug to a specific brand, as a result, a connection arises: intestinal spasm – noshpa, erectile dysfunction – will help Viagra. This relationship is difficult to destroy, despite the emergence of new, more effective drugs, ”explains Shuliak.

To remember

Side Effects Of Viagra: Viagra is the third most popular drug in Russian pharmacies VEDOMOSTI

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Now Viagra is 92% recognizable; it is preferred by 87% of people taking erectile dysfunction drugs, says Danil Blinov, director of the Pfizer Russian representative office, Pfizer’s Russian representative office. A high degree of fame Viagra provide high efficiency and safety, he is convinced.

But other manufacturers also drew attention to the fact that men are willing to spend huge amounts of money on solving problems with potency. Therefore, if in the early years of Pfizer in the promotion of Viagra more focused on the facts and the medical part, in 2003 it was necessary to make the advertising campaign more relaxed, as competitors tried in publicity to laugh and shock the public. In 2004, McCann Erickson made a new type of ad for Pfizer: the men in it still told how a wonderful preparation helped them teva generic viagra in life, and the Viagra logo, the letter V, turned over their heads into demonic horns. In 2007, in North American print media, Viagra advertising used collages from the faces of pensioners and torsos of young bodybuilders.

In Russia, where prescription drugs can only be advertised in special editions, manufacturers are forced to speak bluntly. In 2011, Pfizer launched an educational campaign for the public on www.get-hard.ru. For example, this year a video was posted on the website get-hard.ru, the hero of which unsuccessfully tries to insert a straw into a glass with a drink. Only by replacing the straw with a bright blue one, the person copes with the task. Accompanied by the action of the song of the group “Via Gra” “My attempt number five.” The site does not name the brand, but interactive consultations with viagra canada a specialist are advertised. Now Pfizer spends $ 400 million a year on selling Viagra for $ 1 billion worldwide, says David Melik-Guseinov, director of research firm Cegedim Strategic Data.

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Side Effects Of Viagra: Viagra is the third most popular drug in Russian pharmacies VEDOMOSTI

But in the future, the position of Viagra in Russia may fail, according to Demidov from Pharmexpert. So far, the drug has not been attacked by generics here: in Russia, Pfizer has a patent for medical use of sildenafil, valid until May 13, 2014. You can understand which scenario is possible later by studying the data for Ukraine and Belarus, where the use of sildenafil is not protected. In Ukraine, Viagra occupies about 26% of the market for drugs for the treatment of erectile dysfunction (in value terms, the data of Pharmexpert). “Such beautiful brands” as “Genagra”, “Penigrae” are significant competitors, Demidov says. In people suffering from chronic erectile dysfunction, the price is of great importance, they choose the drug cheaper, he explains.

In many countries, Pfizer successfully fights off generics. For example, a federal when will generic viagra be available court in Norfolk (Virginia, USA), considering the company’s dispute with Teva pharmaceutical manufacturer, which released Viagra generic called Dynamic, confirmed Pfizer’s exclusive right to use sildenafil to treat erectile dysfunction for the entire term of the patent until October 2019.

But in Russia, Pfizer chose to negotiate with Teva. Dynamic bases its marketing concept on the contrast of Viagra. So, the Russian presentation of the generic was held at the strip club Dolls. The event was attended by the outrageous politician Alexei Mitrofanov and the psychotherapist and sexologist Alexander Polev. Following the presentation, the organizers were able to send out a press release in which such vivid quotes were met as “The average Russian man spends 2.5 minutes a week on sex, and he takes more than 10 minutes to shave,” Poleev said, “this is clearly testifies to the fact that in our best place to buy viagra online country there are big problems with sex. ” Or “Quality sex after 30 is available mostly white-collar workers who have money for Viagra.” Recognizing the merits of the original drug (“blue pill” brought many happy moments to millions of citizens who previously had no way out of the impasse ”), Teva PR people reminded that the selling price of a legal generic Viagra was three times less — that is, they played on the formula“ excellent result for less money. ”

But the drugs that appeared after Viagra will remain second in the minds of consumers for a long online viagra time, Melik-Huseynov is sure. Mankind remembered the first, the most courageous ones: the boldness of positioning the drug as a means for treating impotence, the unusual shape of the pill and its color, aggressive marketing, coupled with the growing urgency of the problem, made the miracle that we are all talking about in surprise, he continues.

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This publication is based on the article “Secrets of the blue pill” from the newspaper “Vedomosti” of November 16, 2011, No. 216 (2982)